One of the best way to advertise your product–in this case, a play-based preschool education–is to crowd source with social media. The Facebook contest we held asked our parents to use one of these #CelebrateChildhood tiles in a Facebook post about the school, and we offered a Starbucks gift card to the person whose post earned the most likes. The flyer below explains the contest rules.

It’s easy to re-post a visual like this on Facebook, Instagram, and other social media websites. And that’s the idea: get other people to do your work for you by making a graphic that’s attractive and compelling enough that others will share it with their friends. Guess what? You’ve just gone viral.

For this benefit gala, it was important to show our audience that the event would be less about “talking heads” and dry chicken dinners, and more about fun. Hence the theme, “cocktails and cupcakes.” I worked hard to make the colors and design light, youthful, whimsical, and of course: fun.